Creative Studies- Shorten Distance doesn't matter

Creative Multimedia

Creative multimedia is the vehicle in which it emerge technologies to drive home the concept of multimedia communications in art, design, entertainment, education, and business. From the education level, the Faculty of Creative Multimedia (FCM) integrates academic study with extensive creative digital technology production work and it been divided into five different majors that is Film and Animation, Media Innovation, Interface Design, Digital Media and Virtual Reality.

In the modern age, it is strongly driven by knowledge and information, 'content is king' upon which 'form' a heavily relies to preserve its significance. The programs are designed to provide strong skills that are necessary to fulfill the insatiable global needs for information, entertainment and telecommunication in the context of creative design and thinking, computing skills and business fundamentals.The University's international reputation as a leader in creative multimedia studies ensures that their graduates are in great demand with prospective employers, and it takes up many leading roles in the multimedia world. There are many different types of job opportunities that await our graduates in various industries.

Therefore from the mind map itself, it clearly shows the connections between Creative Multimedia with the five important majors that is Film and Animation, Digital Media, Media Innovation, Interface Design, and Virtual Reality. In Film and Animation, the techniques where footages are produced by creative images directly on film stocks. Media Innovation is more on the concept design and advertisements. Interface Design is the designs of the latest gadgets and equipments such as computers, appliances, machines, mobile communication devices, softwareapplications, and websites which focus on user's experience and interaction. Virtual Reality is used to describe a wide variety of applications that is commonly associated with immersive, highly visual, and 3D environments. Digital media is focused more on genera tic arts, installation, interactive websites, audio design, and usually act as an electronic media that works on digital codes.

Therefore, IPhone 4 is the best example of device on how loves connects to Creative Multimedia students and bring their relationships even closer. IPhone 4 is the latest multimedia communication device with advanced technologies that are able to do more than a normal communication devices can do. These are the common functions that are available in IPhone 4:

1. It has a secondary camera that is located in front of the device. It allows users to capture pictures and at the same time starts a video call to the other recipient. It also can have video conferencing with more than 3 people so it make things easier without taking the time to meet up with each other

2. This device has build in Wireless Internet (WiFi) that allows user to go online wherever they want instantly. Users can check their emails immediately and browse through the internet as its interface is exactly like browsing using a computer.

3. The device has a 5 megapixel camera to snap high quality pictures and it can record a full High Definition video. These pictures can be sent using MMS service.

4. The messaging service (SMS) interface is much different than a normal phone. It is like conversation bubble between both recipients. It gives a feel like the other recipient is just in front of the other.

In the associated mind map, it shows how IPhone 4 connects both relationships into a better n closer relationship. The relationship consists of 4 types that is friends, families, loved ones and work partners.

IPhone 4 has the ability to shorten the distances between both parties. As for students, they can use the software of IPhone 4 to communicate with their coursemates and at the same time get more information on their studies related work. For example, when a student wants to discuss about their assignments with his/her friends, he/she uses the video call function to communicate without meet up with at a specific place. Besides, he/she can browse the internet instantly to get more information or knowledge without using a laptop or desktop PC. In the working industry, whenever a boss of a company wants to have a meeting with other bosses from all over the world, he/she will use IPhone 4 to start a video call conferencing to conduct a meeting even though there separated far apart. As for the workers who want to promote their product to the clients, they will use the IPhone 4 as a tool to demonstrate their works to their client even the client not in front of him/her. When a couple who are on their honeymoon far away from their home country, IPhone 4 helps them to snap memorable pictures and videos as their memories and shares it with either their parents or friends. Therefore, IPhone 4 can shorten the distances of two or more users even though they are far apart from each other.

On the other hand, IPhone 4 brings an illusion that makes the person that is far away from the user is right in front of him/her even though it’s actually not there. For families such as children who are not beside their parents, whenever they have a video call with them, it is like the user is at home with his/her parents. As for companies, when a conference meeting is carried on between few other companies from other countries, it gives a feel like a real meeting is conducted with everyone is right around them. Furthermore, when the users want to have a tea chat with their friends, he/she will use video call to chat with them and it has a feel of a group of friends sitting down at the same table and chat.

IPhone 4 also brings all celebrations from places far away from the user. For example, whenever he/she can’t make it back to their hometown, their family or loved ones will celebrate together with the user even though both of them are far apart. When a birthday is the day before and they are to have a surprise birthday wish therefore the user will use the IPhone 4 to give a surprise wish by having a video call with the birthday boy or girl.

In the video production, it clearly shows that when a student wants to start his/her journey overseas to continue his/her study, IPhone 4 really helps him/her to shorten his/her distance between his/her family, friends and even course mates. In the video, when the user is at the other side of the country, he/she feels uncomfortable with the environment and IPhone 4 helps him/her to connect with their loved ones especially families during the Chinese New Year celebration. During the reunion dinner, the user uses the IPhone 4 to start video call with his/her family and have the dinner together. This gives the user the feeling of having dinner in front of them. Besides, when the user wants to have a old school friends gathering, he/she will just have a video conferencing with his/her old friends like they are really having a gathering together.

In conclusion, IPhone 4 has the ability to connect the user with people around without having front to front conversation and it also can shorten the distances between both sides so whenever they are separated, it gives them a feeling like they are not far away from each other and bringsboth relationship closer and closer.

Mind Map 1 Mind Map 2

Mind Map 3

Miao~~muahahahaha!! Are you afraid of cats?

Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of random association is to use a random word to provoke a reaction from the brain.
There are many things in the world which we are afraid of. This week, our lecturer Ahmad Radzi gave us a task to draw an image of a scary cat. Well, I don't like cats anyway, therefore, creating an unfriendly image isn't very hard however creating a scary one is another problem. So i decided to imply what I'm afraid of into the idea and created the freaky cat above.

Clowns are a very scary figure for me as they are very evil and the way they smile freaks me out. Even clown dolls seem like as if they will come to life after you stare at them for more than 5 minutes.

To me, whatever being it is, as long as it is associated with the cat, it's evil and scary!

Dancing had been a very interesting activity as we can see all types of movements and different dances comes from various types and places. For youngsters like me, I prefer street dances, in other words, hip hop style which people dance with the music flow. There are various types of street dancing and the best of them all, freestyle!

But have you came across a dance which tells story? A dance which is more than just dance? Well, the video above is a dance with a story with in. Ranging from superman, surfing on a beach, even transformers combine into a dance story. Using a dance to tell stories? Now that's something new and interesting! They way the dance with the music, the idea are all creative and innovative at the same time.

These is a very innovative dance and I enjoy it very much and I hope you do too.

Juxtaposition, it is a placed in nearness, contiguity, or side by side as a juxtaposition of words. The act of juxtaposing is to place two objects or words next to each other and when both of them is put side by side, our brain try to figure what is the relationship between that two objects. Conflict happens between the Left Brain and the Right Brain and creates an analogy consists of metaphor and similes.

Metaphor is a figure of speech which consists of two different things that are linked by some similarity. The comparison that shows it is obvious are not consider as metaphors. Therefore, there are metaphors occur when the two different ideas are being connected to imaginative ways and agreed to be dissimilar at first.

Similes are two images that bring the same meaning and are connected to each other and the two description of the two images are combined using 'as' or 'like'.

These are the few examples that is related to either metaphor of similes:

Life is like a candle,
Short, yet brightful,
It's your choice whether to shine or not,
As we don't know when will the next wind blow.

They don't work without each other;
They don't exist without each other;
They are meant for each other,
Like man and woman, father and mother.

Innocence is the key to happiness,
Doing what we like, enjoy what we do,
Care less, and play more;
Like a kitten had a fall.

Food or Art?

Computer or sushi? Or it's sushi in a computer?

Well, what do you see? Amazing right? Look at what we could do with the things that we can put in our mouth and digest it for nutrients and energy. This is what we put the two words of "hungry" and "creative" into our mind.

In science, food becomes cuisine. Painters learn to add a small amount of gray to a bright green apple to emphasize the shadowed areas. Cooks learn to add a 'pinch' of a favorite spice to enhance flavor. Scientists maintain the rigor of exactitude. Cooks weigh and measure to produce a finished result that is consistent. And then the fun begins when cooks think of becoming and artist by adding a little creativity into their cuisine.

Food art started in the Chinese cuisine where dragons and other animal forms are sliced and cut into shape by using vegetables. It was then known through out the world where people from different places started to use their creativity and imagination to create a type of artistic cuisine which they called food art. -edited from inmamaskitchen.com

Rice or teddy bear? Or teddy bear in a rice?

Besides attractive and mouth watering, this type of cuisine open up appetites for everyone who sees it. Imagine you had no appetite for any meal and you don't feel like eating. What will happen if I served one of these food on your table? You would be curious and wonder how it takes like due to it's special outlook, am I right?

Let's say you went into a 5 star restaurant for dinner and you pay a huge amount of money for that meal, your heart won't fill that good and mostly you would complain about having the same type of food at cheaper price at normal restaurant with the same taste, right? However, what happens if they served you unique yet beautiful food? It would seem better priced wouldn't it?

Last but not least, if you had trouble getting to get you kids into the food they dislike, this idea would work, wouldn't it? Give it a shot ^^

Broccoli or sheep? Or it's the sheep popping out of broccoli?

A swimmer or a watermelon? Or a swimmer swimming in the watermelon?

Apple or butterfly? Or it's butterfly on an apple?

Juxtaposition

Actually in our daily life we encounter many juxtaposition artwork or examples however we did not pay attention to it. Where? When? You'll get to know when you've finish reading my post. So what is juxtaposition? Juxtaposition It is defined as placing two variable on side by side and their contrast are shown through a comparison. Most of the creative comparison processes rely on juxtaposition by placing two objects or words next to each other, therefore human brain will automatically associate or transfer meaning and usually 'turning' something familiar to something that is less familiar or vice-versa. In short, it is about putting two things which are irrelevant to each other at the same place hence creating a connection or relation between the two of them, bringing out another meaning which can be embed inside our mind even more than just one of the things alone.For example like the picture above, a health message and a restaurants advertisement are different categories hence shouldn't be put together. However, just like what you've seen, the impact on bringing out the childhood obesity message is further more input into our mind with the help of stereotypes. For example, if I were only to post that childhood obesity ads only, people wouldn't notice and the message would not have a great impact on them;however, after I put the fast food ads, people will know more than just "be aware to childhood obesity", they'll get the message of "fast food brings obesity", BOOM! A shot in the mind, deep and meaningful.Another example is the picture above where the picture was taken in an angle as if the boy is poking the lion's butt. It is two things which are irrelevant to each other however placing them together brings out humor and hence creating another thing which is totally different from what the original meaning is.This is yet another very interesting juxtaposition that I find entertaining. Remember when we were young and our mom often ask us to pee beside the bush when we can't hold the urine any longer and we often feel shy? Here is an image which ask you to JUST DO IT. Although it's only a picture of a boy peeing beside the wall, however, the Nike ad on the wall brings out another meaning when it is merge with the boy's picture. Juxtaposition is not about laughing at the worlds silly mistake but to bring out certain messages which arent able to bring out without these mistakes.

Mortar and Pestles

Today we are given a task to think of the usage f mortar and pestles besides pounding and grinning stuff. We are given a few category to explore on and I selected a few category. It's a very interesting activity to do so as we get to go out of this world and think of whatever we like and the best part is knowing that with just a little imagination, miracles and impossibility happens.

This is a top made out of mortar and pestles. The mortar is placed on top of the pestle with its base on the pestle. Like other tops, it will require a string to spin it and due to the weight itself, therefore, it can spun longer? Who knows. ^^

This is a picture of a pair of glasses made of mortar and pestles. A pair of mortar are made into the frame of the lens connected with a pestle in the middle and the end part is tied onto a strap of rubber. Well, although it looks like a goggle, however, it was a pair of glasses. Heavy though.

This is a picture of a mortar being used as an armor in the battlefield. It can be used as a bullet vest too. The shoulder pad and the breast protector is made of mortar with pestles connected to protect the ribs. Mortars hardness will protect the user from bullets or swords. However, it's very heavy though.

This is a usage of mortar and pestle in the category of shoes in fashion. The shoe is attached to four mortars connected with two pestles and the based of the shoe is connected to the pestles. A roller blade shoe this heavy is much more safer than normal ones as they are not so easily moved and well balanced.

This is a picture of the mortar and pestle used as a music instrument. The mortars are filled with different volumes of water to create different tones of sound and some are flip over to become the high head of the drum set. The base drum is made of a big mortar cover with thick ox skin to produce base sound. I would like to see would sound it really would make actually.

This is a picture of the weapon category which mortar and pestle can be made into besides it's traditional usage. First of all, we start of with the left one which is a mace. The pestle made up the handle while all the mortars made the mace head. Due to mortars original weight and hardness, it's a very strong weapon. The one on the right is a flail. The mortar is connected to the pestle with a chain whereby the user may swing it as a flail. Imagine the weight and hardness of mortar landed on your head. OUCH!